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Bazaar Roanoke founder Jamie Cheatwood has been procuring a wide variety of musical performances since 2005. She started booking shows at The Spot on Kirk in 2016, became a volunteer in 2018, and began managing the venue in February of 2019.  Under her leadership The Spot saw record ticket sales, built an even stronger alliance with other community arts organizations, and quickly turned to the Live Stream approach early in the pandemic.  She currently programs for the Jefferson Center.