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Born and raised in Southwest Virginia, Will has been part of the Roanoke music scene for nearly 20 years. His solo performances have something in common with the bands he’s been in. You’ll hear his skillful songwriting from his most recent project, Appalachian Soul, his instrumental prowess from the bluegrass jams of Blue Moonshine, and his attention grabbing vocals from the party band Monkey Fuzz. In any style or setting, if Will Farmer is singing and playing his guitar, you’re hearing music that feels good.

Farmer's has been recognized as a disruptive sales and operational leader with a passion for turning chaos into clear strategic initiatives, accountability, and scalable revenue growth. Farmer's success spans diverse industries including Automotive, Mobile Technology, Telecommunications, Real Estate, and Auctions at the local, regional, and national levels. Will consistently fuels growth by developing and leading motivated, high-performance teams and instilling in my teams a genuine hunger for exceeding revenue targets. Farmer has been successful in transforming underperforming organizations, expanding market footprints, and building long-term internal and external relationships. Will leads by example, set high expectations, and champion a team-focused culture of integrity, curiosity, and customer-centric solutions.